About Mobile DTV Overview
About Mobile DTV
The Power of Local TV on the Go
Mobile Digital Television (DTV) represents a significant new revenue stream for the broadcasting industry as well as a new way to reach more customers. Affordable transmission facility improvements allow broadcasters to extend local programming to a vast audience of viewers with Mobile DTV devices. And with the completion of the mandated digital conversion, Mobile DTV emerged as an important way for broadcasters to extend their franchises.
Consumers Seek Mobility
Mobile DTV makes local, digital broadcast TV portable. With Mobile DTV, consumers can tune in to live, local news, traffic information, weather, sporting events or entertainment programs from the convenience of their car, at the beach—wherever they may be, using a variety of mobile and video devices.
For consumer electronics manufacturers and automakers, extending broadcast-quality TV to portable devices opens up a vast new market. Improved picture quality and access to more programming choices and local content will drive consumer interest, which makes Mobile DTV a great opportunity for consumer electronics manufacturers and automakers to develop the cool devices that will capture a major share of this market. Indeed, studies have predicted a range from 25 million to 100+ million mobile broadcast end-users worldwide by 2010.
Additionally, Mobile DTV makes public safety information accessible from virtually anywhere. Consumers will be able to receive their normal TV fare on a mobile device, delivered in full-motion video and complete with local news, traffic and weather updates. Click here for more information.
The broadcasting industry has embraced Mobile DTV as an enhancement of the conversion of its TV signals from old-fashioned analog transmission to modern digital transmission. This conversion cleared a considerable portion of the airwaves that were devoted to the analog signal, for new services. Full-motion, mobile digital television is the most prominent of these services currently being offered. Broadcasters reap the benefits of Mobile DTV’s crisp picture, high-speed mobility and a wealth of new multicast choices – all made possible through the digital broadcast signal.
Mobile DTV Public
Safety Benefits
Every year broadcasters contribute enormously to their communities by alerting the public to important announcements during times of urgency. Consumers will now have these benefits wherever they go with Mobile DTV. Click here for more information.
2010 OMVC Brochure
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