About OMVC InitiativesOMVC Mobile DTV Trust Authority
OMVC Mobile DTV Trust Authority
In March of 2011, The Open Mobile Video Coalition (OMVC) announced that Neustar, Inc. was selected to provide the OMVC Mobile DTV Trust Authority with the infrastructure necessary to deliver live, digital broadcast TV content to various mobile video enabled devices. Neustar's technology enables seamless connectivity across different networks, platforms and applications; and they possess unique experience in developing digital media ecosystems. Neustar has developed and maintains the UltraViolet™ digital rights locker for the Digital Entertainment Content Ecosystem (DECE) consortium. For the OMVC, Neustar will provide the industry expertise, know-how and technology necessary to allow mobile devices and DTV service providers to connect seamlessly and securely – with new secure deployments beginning later this year.
What is Neustar Role in Mobile Digital Television and for the OMVC?
Neustar is serving as the Root Certificate Authority – an authoritative registry and database of devices and service providers connected to and offering mobile digital television services. Neustar will provide the increased security necessary for the delivery of enhanced services. Furthermore, they are generating, serving and managing the certificates and keys necessary for the secure connection and use of the service by connected personal digital devices. The Certificate Authority service that Neustar is providing is independent of, but works with and is compatible with conditional access technologies. Neustar is building out the technology infrastructure to support the initiative and is already well underway in helping make mobile digital television a reality.
What Does this Mean for Broadcasters Wishing to Use the ATSC Mobile DTV Service?
Broadcasters wishing to provide Mobile DTV service will work with Neustar to generate and provide all of the necessary certificates and other security credentials to ensure that the broadcaster's service is offered in a secure and authenticated manner to all compliant downstream devices. Major broadcast stations and broadcast station groups, including the Mobile Content Venture and The Mobile500 Alliance, are anticipated to enter into agreements with Neustar to launch services.
What Does this Mean for Device Manufacturers Wishing to Build Devices to Connect to the ATSC Mobile DTV Service?
Device manufacturers wishing to build new devices to connect to Mobile DTV services will work with Neustar to generate and embed the necessary certificates and other security credentials into compliant and authenticated devices capable of accessing the Mobile DTV service. Device manufacturers will need to enter into a separate agreement directly with Neustar with respect to the provision of secure digital certificates for devices designed to work with Mobile DTV services.
Further information regarding OMVC and Neustar is available at www.mobiledtvtrust.biz.
